The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

Update: 2022-10-26

Description

In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta.

Madison is a creative, innovative marketer with a passion for amplifying product potential, creating unparalleled user experiences, and creating powerful platform narratives.

Madison was awarded with the Product Launch of the Year Award 2022, as part of the Product Marketing Awards, in recognition of her work on the launch for ClickUp Whiteboards, and in this episode, she discusses product launch strategy in further detail.

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The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

#box-pro-ellipsis-175937685912961{-webkit-line-clamp:2;}The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta